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11 August 2017 Permalink

David Village Lighting


Artemide


An exclusive interview with Giuseppe Scutella


While in Milan visiting Euroluce; the largest lighting exhibition in the world, our very own David Village got the chance to interview designer Giuseppe Scutella. He has designed many masterpieces throughout his career with one of his most recent pieces being the Artemide Pirce.


We took this chance to learn more about the way Giuseppe Scutella creates his beautiful design and what inspires him the most.


Artemide


(David Village and Giuseppe Scutella)


David VillageWhat attracts you to lighting design and do you prefer this to other types of product design? 


Giuseppe Scutella: My preference is for designing lights because for me a light is completely different from other items, say a chair or a library. Why, because the light is alive, it is an object which is alive. In the morning when we wake, we see light coming through the window and you can feel its effect. Light is the only product that can exist without the shape, only through the effect that it produces. This particular for me is always very important not only because we can always turn a light off or turn on, but because it is completely different from all others products. Mario Bellini, a famous designer a few years ago thought that one chair is enough, because a chair is only an object. But for a designer like me each light is completely different. With each light we design we can put inside our emotions which cannot exist in other products. For this reason 80% of my energy in a year will be working on lighting designs and the light which they produce.


David VillageSo you prefer to design lighting rather than objects, even though it can be more technical?


Giuseppe Scutella: Yes. We have the interesting change now from electrics to electronics. It is a bit like when analogue changed to digital. We must change to the new technology with all new designs but it’s very important for me to still keep the emotional effect of the lamp.When I see a lamp I have to feel it. The first thing we see after 9 months inside our mother is the light. The last thing we ever see is the light. For me it is very very important - I have a real passion for the light.


David VillageYour work ranges widely in both form and style. Tell us about some of your favourites.


Giuseppe Scutella: I do not have only one style because I think it’s more important to be free and to use as many styles as possible. I can say, however, that I do not like any designs which are too decorative, for example the Memphis style and any which are overly fussy. I have many passions, for example art, sculpture and photography which I draw on when thinking of a new product. For example the Pirce is a sculpture with the light inside or a light with sculpture on the outside.


Artemide


(Parentesi)


David Village: Are there any other lights that you like?


Giuseppe Scutella: There are many lights which I like but if you ask me which is the best lamp ever produced then I have two favourites which are very very exciting – the perfect lamps. The first one is the Parentesi by Achille Castiglioni and the second is the Eclisse by Vico Magistretti. Achille Castiglioni, I don’t remember when exactly but around 1962, when I was born, he created the perfect light without sculpture. It’s so simple. The Parentesi has a tube which can move along the tensioned wire with a spotlight head. There isn’t another light quite like this because the light is like a sun which can easily be moved. The first time that I saw the lamp I didn’t appreciate the concept but after one second I understood how it is great, how it is amazing and clever. This lamp is more resistant to time for the next 20/30 years - it is evergreen. The second one is Eclisee. It’s like a child with a light. You put your hands in front of your face to shade the light and use a simple movement to alter the amount of light which escapes. These two examples are my favourites.


Artemide


(Eclisee)


David Village: Do the designers and design scene in Milan inspire your work?


Giuseppe Scutella: Absolutely. The first one is Achille Castiglioni but there are many Italian designers I like very much. For example, I think one of the greatest master designers was Burno Munari who wrote about 10 books on design. If you read his book which was written about 15 years ago it defines everything that will happen for the next 50 years. The next designer, who I was l lucky to have known when he was alive, is Angelo Mangiarotti.


Artemide(Angelo Mangiarotti)


He was the designer of the Lesbo table lamp for Artemide and other great pieces. When I was lucky to know him, he was 88 years old. I found that I have never met another person like him with such a fresh intellect as his, with childlike enthusiasm for everything. We worked together on a project to design interior products and this great master at 88 years old still had the mind of a young boy. Every time I spoke to him I wanted to design things, but not like him as that would be impossible, but anyway to try. Another designer I like the drawings of is Enzo Mari with his simple line, but there are many designers who inspire me. I live about 80km from Milan so the first designers that I was fortunate to know were Italian. From other countries I very much like the Bauhaus and even today you see its influence at the Salone Del Mobile Furniture Fair. I don’t know where the original good idea comes from but some designers don’t take risks, they play safe, but others are full of ideas. I want to be where any ideas can come.


Artemide


(Lesbo)


David Village: The Pirce is one of Artemide best selling pendant lights, what inspired its architectural form?


Giuseppe Scutella: Pirce is the very melting pot of my passion. I love very much, for example, sculpture and art, and I love naturally the light. When you see Pirce you can understand that, whether it is on or off it’s like a sculpture. For me it is important to give people many different points of view.  If you walk around the Pirce, every angle is completely different. It isn’t just a shape with light, it’s completely different. When on, it plays with the shadows and light and gives just the right balance.


Artemide


(Pirce)


David Village: Your latest new designs for Artemide are Pan and Babilonia. Pan is much more traditional than the designs we are used to seeing from you. What is the reason for this?


Giuseppe Scutella: Three years ago I stayed in London with my family and we all went to the library where we saw these beautiful green desk lamps. First I thought what a great light, but then with all the latest technology, it is a light which today shouldn’t exist. My idea was to change this design updating and improving it for today, but with respect. I wanted to keep the green colour being soft and best for the eye. This is how pan was created.


Artemide


(Pan)


David Village: Babilonia is contemporary on the verge of futuristic. Can you tell us your idea behind this design?


Giuseppe Scutella: Babilonia uses the power from the led like waves from a central point in space. The waves are lit with light crystallising on their surface and when off completely invisible. I thought of a wave of light that propagates in space, starting from a central core.


Artemide


(Babilonia)


David Village: Thank you for this fascinating interview. We look forward to seeing and understanding all your designs in the future.


Giuseppe Scutella: It’s a pleasure.

Tags: Angelo Mangiarotti, Artemide, Babilonia, David village lighting, Designer Lighting, Eclisee, Giuseppe scutella, Interior Design, Lesbo, Lighting, Pan, Parentesi, Pirce

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15 May 2017 Permalink

Artemide


Visit us on our social sites to keep up to date on new products and what's on trend! You can find us on FacebookTwitterInstagramPinterest and now Polyvore!


David Village Lighting

Tags: Achille Castiglioni, Angelo Mangiarotti, Artemide, Babilonia, Burno Munari, David Village Lighting, Designer Lighting, Eclisee, Enzo Mari, Giuseppe Scutella, Interior Design, Interview, Lesbo, Mario Bellini, Pan, Parentesi, Pirce

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19 January 2017 Permalink

Artemide


Showroom Revamp


Over the Christmas period we were busy installing some of the latest designs. One brand area that we gave a complete re-vamp was Artemide.


The area now features a large wall display along with a range of suspension, table and floor lamps.


Artemide


All the featured designs are fitted with the latest LED technology giving the best possible light source for your interior.


Over the next few months we will be adding all the latest designs to our showroom and will be updating you on the progress through our social media.


Artemide


Below are some of favourite new designs which we have added to the area!


Artemide


1. Empatia   2.Cholorphilia   3.Pirce   4.Tolomeo Micro Gold   5. Castore   6.Meterorite


7.Microsurf   8.Talo  9. Tolomeo Terra Micro


Visit us on our social sites to keep up to date on new products and what's on trend! You can find us on FacebookTwitterInstagramPinterest and now Polyvore!


David Village Lighting  

Tags: Artemide, Castore, Cholorphilia, David Village Lighting, Designer Lighting, Empatia, Interior Design, Meterorite, Microsurf, Pirce, Revamp, Showroom, Talo, Tolomeo

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Artemide: Three Most Wanted Designs

23 June 2016 Permalink

Artemide Tolomeo


Artemide Tolomeo Classic table lamp. Designed in 1987 by Michele De Lucchi and Giancarlo Fassina this award winning lamp was created to oppose the Memphis movement. The result is a stripped back form, concentrating wholly on the needs of the consumer. Artemide’s motto is “The human light” – demonstrated here perfectly by re-designing an object to further improve the quality of life.Tolomeo desk lamp continues to be a firm favourite among designers, professionals and enthusiasts alike. The adjustable, directional light enables the user to have complete control over their lighting requirements, whether that is for work or ambience. The vast Tolomeo range is expanding as the years go on, with different outputs, orientations and sizes there is one for any situation.


Artemide Tizio


Artemide Tizio Classic table lamp, designed in 1972 by Richard Sapper. This iconic architectural light went on to win the prestigious Compasso D’oro award in 1979, just as the Tolomeo would 10 years later. Sapper was one of the first to create a lamp with halogen bulbs, with low voltage being carried up the arms without a wire in sight. This produced a simplistic, minimal aesthetic with high functionality. Sapper designed the counterweighted arms to allow users full control over where the light source is directed. Artemide Tizio exists in a permanent installation in the Metropolitan Museum of Art and Museum of Modern Art for its contributions to the design industry.


Artemide Pirce


Artemide Pirce Suspension, designed in 2008 by Giuseppe Maurizio Scutella. A multi-award winning design formed of a single piece of aluminium which gracefully spirals downward. The light source is directed upwards through the centre of the ascending form. This creates a very theatrical display of light and shadow, adding drama to a wide range of interior designs. Since its inception, Pirce has become extremely popular amongst architects and homeowners. With its wide variations of sizes available, Artemide Pirce can add huge impact to a commercial space and transform the atmosphere of a home environment.


Visit us on our social sites to keep up to date on new products and what's on trend! You can find us on FacebookTwitterInstagramPinterest and now Polyvore!


David Village Lighting

Tags: Artemide, Classic, Design Icon, Lighting, Pirce, Tizio, Tolomeo

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