Founded by Alessandro Sarfatti, he says that
'Astep indicates the necessary motion of a never-ending journey – the journey of evolution'. He uses this idea of evolution within the development of every design and aspect of the company. By reflecting and respecting each step that has been taken in a design process to create products that are truly unique and innovative. Drawing on his years of experience in the Italian design world, Alessandro Sarfatti has learned to honor the evolution of trends, styles, and designs through his work. By honoring the evolution and development in design, they also re-edit iconic objects: timeless works by Gino Sarfatti and Vittoriano Viganò.
Astep believes in embracing the new whilst maintaining the utmost reverence for what’s been. By bringing classic designs or ideas into the 21st century, Astep breaths life back into the beauty of classic design. Sarfatti describes this as
'coupling the work of great minds of the past and great minds of the present'. This combination makes is the element that sets Astep apart from the crowd as the brand honors Italian design and brings it into modern-day styles and technologies.