&Tradition

&Tradition is a Danish design company established in 2010 by Martin Kornbek Hansen. The Copenhagen-based design studio is influenced by its Nordic heritage, and its founding principle is combining tradition and innovation. They expertly combine reissued mid-century designs, like Verner Panton's Flowerpot range, and new contemporary designs, such as the Montera Table Lamp, which has led them to become experts in the field of designer lighting. The result is a perfect example of Danish design and expert craftsmanship, &Tradition can integrate functionality and aesthetically pleasing design, whilst always ensuring people and the planet are at the heart of everything they do. Designs by &Tradition can be seen in commercial spaces across the globe, as well as in private residential interiors, able to easily adapt to a variety of styles and settings, adding a touch of minimalist style to interiors.

This Danish brand handpicks design talent and production facilities internationally, and over the years, they have collaborated with numerous knowledgeable designers who bring their ideas to life. Such as Verner Panton, Space Copenhagen, and Jaime Hayon. Their designers aim to reshape, redefine and reinvent materials, techniques and forms, creating a unique position in the international design market. These collaborations ensure &Tradition are always at the forefront of contemporary designer lighting.

"We want to connect with the old masters while giving space to new designers to define what will become future classics. We see a kinship between the old masters, who were avant-garde in their time, and new designers creating the ground-breaking icons of today" - Martin Kornbek Hansen