Will Earl

Will Earl is the Design Director at J. Adams & Co, where his approach blends deep material understanding with technical precision. Trained in product and furniture design in Milan, Will's fascination with the way light shapes space led him to specialise in lighting. His background in architectural lighting design informs a holistic process, one that balances form, function, and the behaviour of light in real environments. Every piece he creates is driven by a respect for craft.

Earl’s work is distinguished by its tactile detail and engineered elegance. Whether reinterpreting heritage forms or developing new architectural concepts, he places equal emphasis on the emotional and functional role of light. His designs often explore contrasts, softness and structure, precision and texture, resulting in luminaires that feel both timeless and contemporary. With a commitment to UK manufacturing and honest materials, Will Earl continues to shape a distinctive design language rooted in quality and thoughtful expression.

"Everything in our design process is interconnected. We’re thinking about the effect of the lightsource and the final form, ensuring they work together to create something cohesive, functional and beautiful.” - Will Earl