Since 2010, in addition to classic automobile design, Mercedes-Benz designers began creating a range of other designs for selected partners under the label Mercedes-Benz Style. The aim of this direction was to transfer Mercedes-Benz's unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life, such as lighting.
All of the products designed by Mercedes-Benz Style boast a dynamic and avant-garde design that is the hallmark of the brand, as well as uncompromising quality and a choice of fine materials finished to perfection. For this reason, they are a proud addition to brand's catalogues and to the David Village Lighting collection.
One of the brands Mercedes-Benz Style partnered with was Artemide, creating a range of lighting solutions named Ameluna, that provided unique ambient illumination. These lighting solutions harness Mercedes-Benz's sleek and contemporary style, alongside Artemide's high-quality lighting output. A beautiful collaboration for both brands that saw immediate demand from consumers.