Joel Hoff

Joel Hoff is an English designer whose work sits in that practical space between concept and manufacture, with a clear interest in how everyday objects are made and used. He has a strong background in design, training as an interior decorator before studying industrial design at the Muthesius Kunsthochschule in Kiel and the Royal College of Art in London, where he graduated with a Master of Arts in Design Products.

A consistent aim in Hoff’s approach is to create products suited to mass production without encouraging mass consumption. Instead, he focuses on designing fewer, better objects that feel worth keeping, prioritising quality, repairability where possible, and a form that does not date quickly.

By working with the realities of manufacturing, its strengths, limits, and efficiencies, he designs with longevity in mind, both in materials and in the way an object holds its shape and purpose over time. For HAY, Joel Hoff designed the Turn On Lamp, a contemporary lamp that is characterised by its innovative, user-friendly design. The aluminium base can be rotated to switch on the light and adjust light intensity in a simple, tactile motion.