IDEO

Founded in 1991, IDEO is a global design company, specialising in product, digital, and service design. Since its conception, the studio has become one of the most influential design firms in the world, opening offices in numerous countries and building an impressive global portfolio. IDEO applies a creative mindset to their designs, focusing on a human-centred, interdisciplinary approach. IDEO aims to create a positive impact through their designs, assisting clients in navigating the future with optimism and creativity.

Although IDEO initially focused on designing products, in 2001, it started to expand into creating consumer experiences and services. They have worked with notable brands around the world, such as Apple, Coca-Cola, and Ford. They worked with Dutch lighting brand Moooi to create the sculptural Pallana Suspension. This functional lighting solution is characterised by it's playful design, expertly blending function and fun. As well as winning awards for their designs, IDEO has been featured in publications such as Fast Company, Forbes, and The New York Times.

“We believe a better future is for all of us to design.” – IDEO Studio