All The Way To Paris

All The Way To Paris is a Danish-Swedish design studio located in Copenhagen. Tanja Vibe and Petra Olsson Gendt both founded the studio in 2004. The goal of All The Way To Paris is to raise the bar and to set new standards for both expressionism and content, to combine different elements, and to create a new meaning for quality. With a passion for pushing creative boundaries, they strive to create innovatitve design solutons. Their work includes book design, branding, strategic work, illustrations, lighting, and furniture design. They believe in no-nonsense Scandinavian design that is free from any unnecessary clutter.

Tanja Vibe and Petra Olsson Gendt both studied graphic design at the Royal Danish Academy of Fine Arts when they first met and have since evolved into an award-winning group of global talents. All The Way To Paris has collaborated with notable brands worldwide, including brand &Tradition, where they have created products that blend contemporary designs with Danish tradition.

“We want to bring the personal, the human, and recognizable characteristics to all our designs” – All The Way To Paris